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Guides, product updates, and insights on mobile attribution and growth.

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Stop Using MMPs Built for Billion-Dollar Companies

Stop Using MMPs Built for Billion-Dollar Companies

AppsFlyer, Adjust, and Branch are deep-linking and omnichannel-attribution platforms, built for apps like Wolt and Just Eat. If your growth engine is paid ads on Meta, Google, and TikTok, that is not your problem, and you are paying for a problem you do not have.

Simon S

Simon S

May 12, 2026

Why Your 3-Day Trial Is Really a 1-Hour Trial

Why Your 3-Day Trial Is Really a 1-Hour Trial

In our own data, more than one in five subscription trials is cancelled within two hours of starting, and close to a third within a day. The trial length is mostly theater. Here is what that means for your product and your ad spend.

Simon S

Simon S

May 12, 2026

4 Best AppsFlyer Alternatives for Mobile Attribution in 2026

4 Best AppsFlyer Alternatives for Mobile Attribution in 2026

Looking for an AppsFlyer alternative? We compare the four best mobile attribution platforms by pricing model, scope, and how well they handle the post-ATT world.

Simon S

Simon S

Apr 22, 2026