Guides, product updates, and insights on mobile attribution and growth.
iOS 14.5 was supposed to end mobile attribution. Five years later, opt-in is at 38% and climbing. Here is what actually broke, what quietly kept working, and where the signal went.
Simon S
May 12, 2026
Optimize ad campaigns on the deepest event the networks can actually learn from: usually trial-started at first, not install and not subscribe. Then climb the ladder as you scale. Plus: how to warm a new ad network so it does not learn your business from scratch.
