Guides, product updates, and insights on mobile attribution and growth.
A Signal Campaign wires a paid acquisition campaign end to end, from ad click to install to subscription revenue, so you optimize on paying users instead of installs.
Simon S
Jun 7, 2026
iOS 14.5 was supposed to end mobile attribution. Five years later, opt-in is at 38% and climbing. Here is what actually broke, what quietly kept working, and where the signal went.
May 12, 2026
Optimize ad campaigns on the deepest event the networks can actually learn from: usually trial-started at first, not install and not subscribe. Then climb the ladder as you scale. Plus: how to warm a new ad network so it does not learn your business from scratch.
